Whatsapp Business API
WhatsApp API (Application Programming Interface) allows businesses to integrate WhatsApp's messaging capabilities into their own applications, systems, or customer communication workflows. The API enables businesses to send messages, receive messages, and interact with users on the WhatsApp platform programmatically.The usage of WhatsApp API can vary depending on the specific needs and requirements of businesses. Here are some common use cases
CRM integration
Businesses can integrate WhatsApp API with their Customer Relationship Management (CRM) systems to streamline communication, track conversations, and maintain a unified customer view.
Message volume
Businesses are often charged based on the number of messages sent or received through the WhatsApp API. Pricing may vary depending on the message type (template messages or session messages) and the destination country.
Chatbots and automation
WhatsApp API integration enables businesses to deploy chatbots or automated messaging systems to handle common customer inquiries, gather information, or provide interactive experiences.
WhatsApp Business Solution Provider
WhatsApp has authorized Business Solution Providers (BSPs) who offer the API and manage the technical infrastructure. BSPs may have their pricing structures, and businesses need to engage with a BSP to access the WhatsApp API.